Gravity design system is a living document of visual and best practice guidelines that help us to build a consistent user experience and scalable e-commerce platform.

It provides considered design decisions and building blocks so that product teams, designers, traders and marketers can focus on delivering innovative content to customers.

Why do we need a design system?

Business requirements pressure us all to build more, faster and better. Without standards in place, every new project increases the potential for chaos and slows down our velocity. Gravity will pull our product teams and the wider business together to keep us all in sync. It provides one source of truth for the user interface.

What are the benefits?

For product teams.

It creates a streamlined and predictable process that reduces design and engineering time. With a considered design system in place, all new hires can get up to speed quickly – no guessing, no assumptions, just answers.

For all departments.

It provides a communication point between the teams who design and build the platform and all other departments. It also provides more context for design decisions, which helps others to make informed decisions.

For the user experience.

It helps to deliver consistency and improve interface predictability, which reduces the cognitive load on users. This enhances all experiences and the perception of overall quality.

Design is constant.

As we evolve to learn about our users and new technology, so will these guidelines. The UX team will build this system as we go, continuously designing, developing, testing, and maintaining it. As we push out UI changes with every release, the design system will change in tandem.

How are we doing?

One of the core principles of user experience design is to always listen to your users. With that in mind, we would love to know what you think about Gravity. Please contact us if you need any help, or if you have feedback on how we could improve Gravity for you.